Murali Manohar
12 articles
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From Blog Post to Content Hub: Reimagining Content Architecture for Answer Engines
As a content marketer, I can tell you, content marketing was built on a simple assembly line model: pick a target keyword, write an 800-word blog post, publish it, and move on to the next topic. This linear, post-by-post strategy worked well enough when traditional search engines were simply trying to match single keywords to standalone pages.
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Beyond the Click: Why Modern SEO Strategy Demands a Pivot to Pipeline and Share of Voice
The playbook for evaluating organic search performance was pretty static for a while. You picked a set of keywords, published targeted content, built links, and watched the traffic climb. When traffic went up, everyone celebrated. When traffic went down, emergency meetings were called.
