Notes from the fairway.
Practical thinking on search, AI discovery and content — for teams that want to be found, understood and chosen.
13 articles
All articles — page 2
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From Blog Post to Content Hub: Reimagining Content Architecture for Answer Engines
As a content marketer, I can tell you, content marketing was built on a simple assembly line model: pick a target keyword, write an 800-word blog post, publish it, and move on to the next topic. This linear, post-by-post strategy worked well enough when traditional search engines were simply trying to match single keywords to standalone pages.
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Beyond the Click: Why Modern SEO Strategy Demands a Pivot to Pipeline and Share of Voice
The playbook for evaluating organic search performance was pretty static for a while. You picked a set of keywords, published targeted content, built links, and watched the traffic climb. When traffic went up, everyone celebrated. When traffic went down, emergency meetings were called.
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How to Choose the Right SaaS SEO Agency to Craft Content That Converts at Every Funnel Stage
Maximize your SaaS growth with a proven SaaS SEO agency. Our full-funnel content, technical know-how, and transparent reporting help clients 5x organic leads in just 6 months.
