Insights on B2B SaaS growth, technical SEO, and paid acquisition.
Think of the internet as an infinite, unorganized filing cabinet, and a large language model as an executive with a terrible memory. If you ask that executive a question about something that happened yesterday, they’re not going to be able to rely on something they learned in school. They’re going to ask their assistant to […]
Search engines no longer rely on simple word matching to figure out what your website is about. They are acting as intelligent answer engines, reading your pages to extract precise facts, understand context, and synthesize direct responses for users on the spot. If your site relies solely on standard HTML paragraphs, machine crawlers have to guess what your content means, and whenever machines have to guess, your visibility suffers.
